In the realm of Private Equity (PE) and Venture Capital (VC), success hinges not just on the capital at hand but on a robust strategy that underpins the three critical pillars that almost every firm needs to focus on: attracting investors, securing deals, and fostering growth within the portfolio. As the landscape grows increasingly competitive in 2024, these pillars stand as beacons guiding firms towards sustained growth and profitability, both in the short-term and long-term. These combined insights and strategies come directly from our research, interviewing 22 managing partners of PE/VC firms in the last month alone.